Rivian

In my role on the Rivian Communications team, I led creative direction and production of the company's first media kits for it's launch products, the all-electric R1T and R1S vehicles. As the primary source of truth for external media professionals, this asset was designed to not only convey essential product specifications, but also to tell the story of Rivian's product ethos and the thought process behind the design and functionality of the truck and SUV, from the ground up. For such a pivotal moment in the business's growth, it was vital to create an on-brand and in-depth resource that could fully support the bevy of positive and detailed press at launch.

On top of the kit, I supported the comms team with several other internal PR assets, including the team's mobile-first, interactive media briefing books and vehicle spec sheets for easy access at events.